COOKIE POLICY
Introductory Provisions
The website in question is owned by DOO PIONIR INTERNACIONAL BEOGRAD, with its registered office at Bulevar Mihajla Pupina 6/22, Novi Beograd, company registration number: 08350167, Tax Identification Number (PIB): 101244407.
This Cookie Policy represents a statement of the website owner addressed to all website users regarding the use of the technology known as “cookies” on the website which is active and available at the internet domain merkurxtip.rs which every user may freely access, subject to accepting the terms under which the website operates and the obligation to comply with such terms.
This statement has been prepared in accordance with the Law on the Protection of Personal Data (“Official Gazette of the Republic of Serbia”, No. 87/2018) (hereinafter: the “Law”), and in particular in accordance with the principle of transparency.
Article 1. Definitions and Abbreviations
- Website Owner – means the legal entity that owns the website software (code)and the internet domain to which the website software is connected.
- Website User – means any natural person who accesses the internet domain andthe website that is the subject of this document.
- Use of the Website – means any access to the website, regardless of whetheronly the static function or also the dynamic function of the website is used,regardless of the time spent on the website, and regardless of the actions taken.
- Session – means one use of an internet browser, regardless of how manywebsites are visited within that one session, i.e. that one use of the website, fromthe opening of the internet browser until it is closed.
- Cookies – are small text files stored on the user’s device (computer or mobiledevice) that websites exchange with the user’s device for the purpose ofremembering the user’s activities on the website.
- Usage Data – means data automatically collected either through the use of thewebsite or the website infrastructure (for example, the duration of a page visit).
- Web Beacon (Tracking Pixel) – means a small, often invisible graphic element orcode in a web page or email used to track user activity.
Article 2. Purpose of the Cookie Policy
The purpose of this document is to regulate the use of cookies, ensure the principle of transparency towards website users, and ensure the principle of personal data processing.
This document constitutes the regulation applicable to the website in question together with the Terms of Use of the website and the Privacy Policy of this website, but regulates a separate area, namely, it establishes the rules for the use of cookies.
This document is fully aligned with the Terms of Use and the Privacy Policy of this website.
Article 3. Cookies
“Cookies” are small text files that websites exchange with the user’s device for the purpose of remembering the user’s activities on the website. They are used to record your data and preferences regarding the use of websites for a single visit or multiple repeated visits.
Cookies are divided into:
- Temporary (session) – are stored for the duration of the website user’s session, i.e. until the website user closes their browser;
- Long-term (persistent) – are stored for a specified period of time or until the website user manually deletes them from their browser.
Cookies generally do not contain information that could identify a specific individual, but personal data that the website owner stores about the website user may be linked to information stored in and obtained from cookies. Where personal data are contained in cookies, the same rules and conditions set out and determined in the Privacy Policy shall apply.
These files are stored in the browser (device) of the website user and enable the website or a third party to recognise the website user and make the user’s subsequent visit easier and the service more useful.
Article 4. Application of Cookies
The website processes the technical information of every website user, regardless of the website owner’s wishes.
Article 5. Consent to Data Processing through Cookies
The rules of the Cookie Policy apply to every website user, as it is impossible for cookies not to be applied to certain users.
A website user may consent to the use of cookies in two ways:
- Explicit consent – by clicking the “OK” option;
- Implied consent – if the website user does not accept the previous option but continues to use the website, given that the website cannot technically be programmed not to collect data, the website user shall be deemed to have accepted this Cookie Policy.
You are not obliged to provide the website owner with data when accessing the website owner’s website, or profiles on social and professional networks. If you do not consent to the provision of data, certain website functionalities will not be available to you.
Article 6. Types of Cookies
We classify cookies into the following groups:
- Necessary Cookies – contribute to the regular use of the website by enabling basic functions, such as page navigation and access to protected areas of the website. The website cannot function properly without these cookies and they are necessary for providing our online service. These cookies may also be used to comply with legal obligations. Necessary cookies are session cookies and are stored until you close your browser.
- Identification Cookies – enable the website owner to identify website users when they log in to their profile or account and last for the duration of the session;
- User-input Cookies – enable the website to track and remember the user’s input when completing online forms for the duration of the session or longer;
- User Interface Customisation Cookies – enable the website user to save preferred language and/or font settings for the duration of the session or longer, as well as to use the website and our services in accordance with the choices they make. For example, we will recognise your username and the ways in which you use the page, and we may use this information during future visits.
- Non-necessary Cookies – these are all cookies that do not fall under the necessary cookies category and their use requires the user’s consent.
- Marketing Cookies – help the website owner display relevant advertisements, specific to the interests of the website user, more effectively. They also help provide statistical analyses related to research and reports for advertisers. These cookies organise the placement of advertisements so that advertisements are displayed to the same website user only a limited number of times. By visiting the website, these cookies use information to tailor advertising of our products when visiting other third-party websites.
- Analytics Cookies – enable us to improve the performance and services of the website based on user activity on the website in question. These cookies also enable us and third parties to collect aggregated data for statistical purposes regarding how our visitors use the website. These cookies do not contain personal data and are used to help improve your user experience when using the website.
- Third-party Cookies – in certain cases, the website owner uses third-party cookies. These cookies are provided by other parties, rather than by the website in question.
- Analytics/Performance Cookies – are placed by Google Analytics. These cookies are used to track how users use the website by collecting information about clicks, time spent on the website, pages visited on the website, frequency of visits, the browser used, and whether the website user visits a third-party website. This information is transferred to Google Analytics. The feedback received is used exclusively to improve the website. Statistical and analytical data are useful tools for providing better products/services to users and for more accurate business forecasting. Cookies placed by Google Analytics will identify the website user as a unique user of the website in question and may only be used by Google (for more information, please visit the Google Analytics Terms of Use and Google Privacy Policy). Your browser provides an option to disable cookies and prevent Google Analytics from recognising your personal user account when you return to the website in question. Cookies placed by Google Analytics on website users’ devices may be stored for up to 2 years.
- Marketing Cookies – are placed by [marketing_third_party_name]. For the purpose of advertising on other persons’ websites after you have visited our website, the Company uses remarketing services. For this purpose, cookies are used for notification and optimisation, and advertisements are published based on previous visits to our website. For more information, please visit the terms of use at https://www.merkurxtip.rs/. You may disable the stated options and learn more about them at the following links:
- Google Ads (AdWords): http://www.google.com/settings/ads, https://tools.google.com/dlpage/gaoptout, https://policies.google.com/privacy?hl=en
- Bing Ads Remarketing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads, https://privacy.microsoft.com/en-us/PrivacyStatement, https://help.ads.microsoft.com/#apex/3/en-us/51029
- User Experience Cookies – are used to improve the user experience on the website in question by determining priorities for resolving issues that may arise in connection with content or accessibility. An option from social networks and/or a plug-in enabling the user to connect to a selected social network may be added to the website. Social networks include all third-party networks such as Facebook, LinkedIn, Twitter, etc. Social networks may place cookies through the website in question, which may then be used to improve the user’s profile on the social network or otherwise contribute to the data they store for the purposes specified in their privacy policies.
With regard to the use of all types of cookies referred to in this Article, the provisions of this Article that directly relate to the technological solutions implemented on the website itself shall apply.
Article 7. Web Beacon (Tracking Pixel)
Our email addresses may contain a “web beacon” (or “tracking pixel”) that will tell us whether our emails have been opened and confirm any clicks on links or advertisements within the email. We may use this data to determine which of our emails are more interesting to users and to ask whether users who do not open our emails wish to continue receiving them. The tracking pixel will be deleted when you delete the email message.
If you do not want the tracking pixel to be downloaded to your device, you should read emails in plain-text format or with images disabled.
Article 8. Controlling Cookies
Users are directed to the websites www.aboutcookies.org or www.allaboutcookies.org if they wish to read more about cookies and their use. You can also learn more about cookies at https://www.internetcookies.org/.
Most browsers allow you to control cookies through settings and preferences. Cookies can be disabled or the browser can be configured to display a warning when cookies are being processed.
Every website user may block unwanted internet activities. All cookies that are already on the website user’s device may be deleted, and the browser may be configured to prevent them from being placed.
Some services or functions of the website may not function if you delete or block certain cookies.
Detailed instructions for controlling cookies in browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
- Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
- Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge(Please note that there are currently no specific instructions, but MicrosoftSupport will be able to assist)
- Safari (macOS):https://support.apple.com/kb/PH21411?viewlocale=en_GB&locale=en_GB
- Safari (iOS): https://support.apple.com/en-gb/HT201265
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
- Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please consult your device documentation for the manufacturer’sown browsers)
Article 9. Retention of Data Collected through Cookies
Usage Data is stored for internal analysis for a shorter period, for a maximum of 3 years, except where such data are used to strengthen security or improve the functionality of our website, or where we are legally required to retain them for a longer period.
Article 10. Changes to the Cookie Policy
The website owner reserves the right to amend this Cookie Policy at any time. If this document is materially changed, i.e. in its substantive provisions, all website users will be informed of the changes and, upon their next access to the website, will again have the option to accept the now amended document.