About us
DOO PIONIR INTERNACIONAL ZA PROIZVODNJU, PROMET I USLUGE NOVI SAD was established on December 30, 1991, and through more than three decades of responsible and successful business operations, it has become one of Serbia’s leading companies in the gaming and betting industry.
The MerkurXtip brand was launched on January 1, 2021, in partnership with our German associates. It represents another milestone in our long-standing tradition of delivering high-quality services to hundreds of thousands of satisfied customers. Our mission is to continue building on that success while constantly improving the player experience.
Today, we operate 95 retail locations across Serbia, each designed and equipped according to the highest international standards. Providing an outstanding customer experience remains our highest priority. At our locations, customers can enjoy a wide range of live sporting events, place sports bets, and play on the latest gaming machines, electronic roulette terminals, and self-service betting kiosks. For those who prefer to enjoy gaming from the comfort of their own home, we also offer a modern online platform featuring an extensive selection of sports betting, slot games, and virtual games from more than 40 leading game providers.
We are especially proud that numerous independent customer surveys have consistently ranked our venues among the best in Serbia for comfort and customer service. Hospitality is an integral part of our business philosophy, and we place equal emphasis on creating a welcoming environment alongside providing premium gaming entertainment.
In addition to offering thousands of sporting events every week, we are recognized for our exclusive betting markets, which have become highly popular among sports betting enthusiasts throughout Serbia. These include comprehensive basketball player proposition bets covering points, rebounds, and assists across the world’s top basketball leagues. We also offer Fantasy Premier League competitions and continuously expand both our sports betting and casino game portfolio to meet the evolving preferences of our customers.
In a remarkably short period, the MerkurXtip platform has earned its place among the Top 5 online betting brands in Serbia, an achievement we are particularly proud of given the highly competitive nature of our industry.